Trend Alert : Vegan Perfumes
Will this new trend match up to the archetype of your traditional perfume? Let’s find out.
We know you might be romancing the iconic fragrance introduced by the legendary Gabrielle Chanel – The Chanel No. 5. And why not? After all, when asked “what do you wear in bed?”, American actress and supermodel mischievously commented, “5 drops of Chanel No. 5”. Now, we also know that you might be looking to sign up for a conscious and a clean lifestyle, without compromising on the quality and the performance of the products you use. Clean, Vegan and Vegetarian lifestyles are the trending buzzwords, as a lot of consumers today have made a resolution to avoid products whose ingredients are derived from animals. We bet, finding a signature perfume, that is just like your favourite classic scents, that is also cruelty-free, has never been easier.
According to a survey, 64% of consumers had considered investing in vegan perfumes in 2018. There has been a strong sense of awareness amongst eco-conscious consumers to make the switch to cruelty-free beauty and perfume is no exception.
Gone are the days when one had to struggle and hunt for that perfect scent, housed in a pleasing and an aesthetically designed bottle and is also vegan. Homegrown labels such as Forest Essentials, Kama Ayurveda and Verdure Fragrances produce a boundless range of scents, mists and body veils that include sandalwood, jasmine, lavender and rosewater – all of which are adored in Ayurveda.
Globally, brands such as Kat Von D, Lush, Eden Perfumes, Chantecaille, Pacifica, Le Labo, The Body Shop and Stella McCartney have demonstrated their eco-conscious ethos by introducing vegan perfume options. Our beauty editors love the exotic ‘Indian Night Jasmine’ by The Body Shop and “The Sinner” by Kat Von D, the Chantecaille Darby Rose Fragrance or the “French Lilac” by pacifica are the cult favourites.
Not only does using vegan perfumes help in maintaining a clean lifestyle, but is it also beneficial for keeping the skin safe and healthy as these perfumes do not contain toxic ingredients. Organic perfumes also help to soothe the senses as they are infused with mild essential oils, that are generally used for aromatherapy and are known to relax your body.
We believe that the coming decade is going to revolutionise the way we look at vegan perfumes. Adopting a vegan culture and therefore investing in a vegan perfume is not just only going to be a “buzz-word” but a vanity staple.
Do you have a favourite-go to perfume that is vegan and cruelty-free? Let us know in the comment section below- we’d love to hear from you.
( we can share a slide show of some of the iconic cruelty free, vegan perfumes with their direct shopping links. This way we can create/enhance our affiliate marketing )
“Personally I like to start my day off as a saint and gratitude to my sinner self”
Kat Von D, on adopting veganism
Indian Night Jasmine, The Body Shop
The Sinner, Kat Von D
The Chantecaille Darby Rose Fragrance
“French Lilac” by pacifica
All Good Scents